Privacy policy

What we collect

• Usage data. Pages viewed, approximate location derived from IP address, device type and referring site. Used in aggregate to improve the site.
• Click data. When affiliate partnerships are active, clicking a retailer link may allow the affiliate network to record the click so any resulting sale can be attributed. No affiliate tracking occurs at present.
• Contact form data. The name, email address and message you submit, used only to reply to you.

We do not ask for or store payment details. Purchases are completed entirely on the retailer's own website under their privacy policy.

Legal basis

We rely on legitimate interests for aggregate analytics, and on consent for any non-essential cookies. Affiliate attribution will rely on legitimate interests once partnerships are active. You can withdraw consent at any time — see our cookie policy.

Retention

Analytics data is retained in aggregate form. Contact form messages are kept for up to 12 months and then deleted.

Your rights

Under UK GDPR you can request access to your data, correction, erasure, restriction or portability, and you can object to processing based on legitimate interests. Use the contact form to make a request. You may also complain to the Information Commissioner's Office.

Third parties

We will work with affiliate networks and retailers who may receive click data when you follow an outbound link (once affiliate partnerships are established), and with analytics providers who process usage data on our behalf. We do not sell personal data.